Ampli5 x Router

Discover how Router made its mark in the industry!

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At Ampli5, our goal is to empower businesses to swiftly launch impactful influencer marketing campaigns, enabling them to select KOLs in under 5 minutes and start their campaign within 3 days.

Our focus is on speed, efficiency, and effectiveness, ensuring brands can quickly capitalize on market opportunities and drive meaningful engagement with their audiences.

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What is Router?

Router Protocol is like a bridge between different blockchains, helping them communicate and share information safely - similar to how a router connects different devices to the internet. It uses a special system called L1 Router Chain that acts like a traffic controller, making sure all messages and transactions between different blockchains happen securely and efficiently.

The USP Of Router - Nitro Swaps

  • A Super-Fast Crypto Swapper Router Nitro enables instant swapping of any crypto token across different blockchain networks. It works like a high-speed digital currency exchange, making cross-chain trades quick and simple.


  • Connects 35+ Different Blockchains Router Nitro bridges together more than 35 blockchain networks, including popular ones and newer chains like Sui, Bitcoin, and Tron. It acts as a universal connector in the crypto world..


  • Cost-Efficient Trading Router Nitro finds the most cost-effective paths for token swaps. The system automatically selects routes with the lowest fees, making cross-chain trading more affordable for everyone.

The Challenge

$ROUTE finally dropped on Hyper Liquid and honestly? It should've been the perfect storm. We're talking about the absolute chad of cross-chain swaps getting listed for perps on arguably the most based DEX of this cycle. On paper, this is the kind of setup that usually has CT foaming at the mouth.


But here's the real alpha - having god-tier tech isn't enough in this market. $ROUTE's team are absolute wizards when it comes to the backend, building some of the smoothest chain-hopping tech we've seen. But in crypto, you're running two products: your protocol AND your token. While they've been cooking up pristine infrastructure, they've been sleeping on token narrative.


The irony? Their tech is literally moving faster than their token price.


For comparison:LayerZero: 5x token price since launch deBridge: 3.2x since launch $ROUTE: Still trading at 0.8x from launch


Bottom line:The protocol itself is pushing 9-figures in weekly volume but the token's price action looks like a stablecoin.

Thats where Ampli5 comes in.

Strategy

The influencer strategy was pure big brain energy:

  • Targeted KOLs with 450+ tweet scores who were actively trading AI narratives
  • Connected dots between AI agent infrastructure needs and ROUTE's tech
  • Created FOMO by showing how AI trading bots using ROUTE were outperforming others

The existing exchange presence (KuCoin, Gate, MEXC, Bitget) meant we weren't selling hopium - traders could instantly verify and ape in. This created a beautiful flywheel:

  • Targeted KOLs with 450+ tweet scores who were actively trading AI narratives
  • Connected dots between AI agent infrastructure needs and ROUTE's tech
  • Created FOMO by showing how AI trading bots using ROUTE were outperforming others
Speed Of ExecutionThe entire campaign went live in under 5 hours. We received payment from Router on Jan 6 at 11:06 pm UTC and by 4:23 AM UTC, the campaign was live.
Communication StrategyApart from the HyperLiquids listing, we successfully positioned $ROUTE as the invisible infrastructure that AI agents need but nobody was talking about.While everyone was aping into AI tokens with zero utility, we crafted a narrative showing how AI trading agents are basically crippled without cross-chain infrastructure.
  • AI agents need cross-chain mobility like humans need oxygen
  • Every major AI trading bot was struggling with cross-chain execution
  • ROUTE's 400ms swap time literally meant AI agents could arbitrage faster than human traders
Impactful influencer campaigns
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The results

$25000Campaign Budget
300740Total Impressions
30 TweetsDeliverables
777Total Retweets
3527Total Likes
741Total Comments
Ready to take your project to new heights?

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Terms & Conditions
1. Content and Campaign Timeline:
  1. The Client is responsible for providing all content required for the campaign. House of Web3 can assist in developing a content strategy at an additional cost, but delays due to content approval are not the responsibility of House of Web3.
  2. House of Web3 guarantees campaign initiation (defined as the first influencer post) within 72 hours of contract signing and payment receipt. However, the complete campaign timeline will vary based on the scope and deliverables outlined in the contract.
  3. Campaign initiation means at least 1 or 2 influencers will begin posting content within 72 hours. The exact number of influencers posting will be agreed upon in the contract.
2. Payment and Refunds:
  1. All payments are non-refundable.
  2. Our money-back guarantee applies only if House of Web3 fails to initiate the campaign within 72 hours of receiving payment and signing the contract in accordance with the agreed-upon deliverables.
  3. To initiate the money-back guarantee process, the Client must provide written notice to House of Web3 within seven days of the missed 72-hour deadline.
3. Contractual Agreement:
  1. The campaign will not commence until the Client and House of Web3 have signed a written contract detailing the scope of work, deliverables, timelines, and payment terms.
  2. Even if payment is received before the contract is signed, the campaign will not begin until the contract is fully executed.
4. Limitation of Liability
  1. House of Web3 shall not be liable for any indirect, incidental, special, or consequential damages arising from or in connection with the campaign.
  2. House of Web3 shall not be liable for any indirect, incidental, special, or consequential damages arising from or in connection with the campaign. In no event shall House of Web3's total liability to the Client exceed the total amount the Client paid for the campaign.
5. Governing Law:
  1. House of Web3 shall not be liable for any indirect, incidental, special, or consequential damages arising from or in connection with the campaign.
  2. House of Web3 shall not be liable for any indirect, incidental, special, or consequential damages arising from or in connection with the campaign. In no event shall House of Web3's total liability to the Client exceed the total amount the Client paid for the campaign.
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