One of the major challenges we faced here was to get the influencers gDEX wanted to be involved in the Youtube campaign.

​Influencers usually work independently and choose the projects they want to work on very carefully as they are influenced by many other external factors such as:

1. If the influencers are already working with a competitor in the same domain, it could lead to conflict of interest.
2. If the influencer is already working on different projects at the time, they might turn down the offer because of time limitation and their unavailability.
3. If the influencer has a set monetary expectation from Web3 campaigning, which might not be the same as the budget the client has allocated for the campaign.

The other challenge we faced here was that the execution needed to be fast-tracked. The timeline set by the client was 7 days, which in itself is a major undertaking.

The first step for us here was to locate the KOLs who had the highest numbers of followers who were Web3 enthusiasts. The pool could even include non-crypto players to tap into the new audience and convert them to the gDEX metaverse.

We prepare a comprehensive list of the KOLs which would be best for the campaigning.

The comprehensive list also included the key proprietary metrics like conversion rate, ER, TAT, views, audience and many more. The list is then sent to gDEX for final selection, for them to make an informed decision.

​After the KOLs are selected, we need to work on the video scripts for the campaign. The script needs to discuss in detail the key areas, which gDEX wanted to focus on in detail and establish the right flow with a strong CTA for conversion.

The main focus for gDEX for the campaign was Sign-Ups. However, their were many more key focus areas they wanted to highlight, which are listed below:

• Guild Management Tool and Discovery Zone
• Progress till date
• Team Profile
• GameFi missions
• Metaverse Passport

After the KOLs posted the videos on their Youtube challenge, we needed to share the same on other social media platforms.

​We selected Twitter for the Cross-Platform sharing and requested the KOLs to share the promotional video for gDEX on their Twitter to bring in more traction for the videos and make it a successful campaign.

Witnessed an impressive spike in views, reaching 385K, highlighting the growing engagement and visibility of gDEX content on YouTube.

Achieved a 5.8% increase in engagement rate, reflecting stronger audience connection and interaction with gDEX content.

Reached an impressive 16% click-through rate, underscoring the effectiveness of the content in driving audience action.